Checklist for Do-It-Yourself E-mail Campaigns - Lynda Partner of Opt-in News writes a step-by-step checklist for do-it-yourself e-mail marketers putting together an effective e-mail campaign.

Personalisation in e-mail - Brandon Freeman writes that personalisation is an extremely powerful tool. Ninety percent of marketers who measure it say that it leads to better results.  Here's a good overview of how it can work in newsletters.

TIP -  Beyond the send button - When you're ready to send your e-mails, try using your keyboard:  * Eudora - Ctrl+E, * Netscape - Alt+D, * Outlook Express - Alt+S, * Pegasus Alt+F+A.  

Spam and Blacklists - In ClickZ Kathleen Goodwin writes about 'blacklists', which contain IP addresses of people and organisations purported to run open e-mail relays or have been deemed as having sent spam. Who's behind the maintanence of these lists and how do they operate?

This MarketingSherpa.com article gives e-mail list owners some preventative measures to stop up to 70% of a list from 'going bad'.