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Email Metrics Survey (MarketingSherpa)
Results of their 3rd annual email marketing metrics survey
Building your in-house opt-in list (BtoBOnline)
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(Our privacy statement)
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This statement details Newsweaver's collection and use of personal data in the context of The Business of Email email newsletter and companion website. The information we gather is detailed in the following paragraphs. All subscriber data is stored in a highly secure facility and we do NOT share subscriber information with third parties.

When you sign up for the The Business of Email email newsletter, we collect and save your email address and newsletter format preference (text/html). We use this information to send you a monthly The Business of Email issue in your preferred format. If you wish to discontinue your subscription or to change your format preference, you can do so through the subscription box present on every copy of the newsletter, or the link at the bottom of the newsletter, and also on the newsletter's homepage.

If you receive the html-formatted version of the newsletter, your opening of the newsletter email is notified to us and saved. Your clicks on links in the newsletter and in the companion website are also saved. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.

Each issue of the newsletter may carry a survey. Participation in the survey is voluntary. Individual responses are saved and used to prevent multiple voting by any individual.

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the business of email is a FREE opt-in subscriber-only monthly email newsletter offering relevant news, marketing articles and best-practice tips for permission-based email marketing. We do not share email addresses - here is our complete
privacy statement.  The business of email is published by Newsweaver, a leading European email newsletter publishing system, based in Ireland. The publication is provided for informational purposes only. Newsweaver makes no warranties as to the accuracy of this information or usefulness for a particular purpose. The entire risk of use of this information remains with the reader.
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