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Brand Summit 2008
The iMedia Brand Summit 2008 – 10th to 12th November
Join many of the world’s leading brand managers at this exclusive, invitation-only event. Created by the industry, for the industry, iMedia Summits are unique because we welcome high calibre brand leaders free VIP passes to attend this two day event.
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TEA BREAK
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Red Bull's Air Race landing in Porta.
Amazing deadstick landing...amazing
How to become a cork soaker and nine words women use( a must read for all you men out there.)
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ADs OF 2008
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Four Good Commercials
Four good commericals of 2008 that get their point across
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How Smart is Your Right Foot?
 Also, a new way to get through
those meetings and seminars
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ARCHIVE
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Issue 64
October 29, 2008
Vol. 1
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Issue 63
October 22, 2008
Vol. 1
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Issue 62
October 15, 2008
Vol. 1
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Issue 61
October 8, 2008
Vol. 1
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Issue 60
October 1, 2008
Vol. 1
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Issue 59
September 23, 2008
Vol. 1
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Issue 58
September 17, 2008
Vol. 1
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Issue 57
September 10, 2008
Vol. 1
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Issue56
September 3, 2008
Vol. 1
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Issue 55
August 27, 2008
Vol. 1
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Issue 54
August 20, 2008
Vol. 1
Issue 28
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Issue 53
August 13, 2008
Vol. 1
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Issue 52
August 6, 2008
Vol. 1
Issue 26
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Issue 51
July 30, 2008
Vol. 1
Issue 25
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Issue 50
July 23, 2008
Vol. 1
Issue 24
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Issue 49
July 16, 2008
Vol. 1
Issue 23
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Issue 48
July 9, 2008
Vol. 1
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Issue 47
June 27, 2008
Vol. 1
Issue 21
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Issue 46
June 25, 2008
Vol. 1
Issue 24
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Issue 45
June 18, 2008
Vol. 1
Issue 23
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Issue 44
June 11, 2008
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Issue 43
June 4, 2008
Vol. 1
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Issue 42
May 28, 2008
Vol. 1
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Issue 41
May 21, 2008
Vol. 1
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Issue 40
May 14, 2008
Vol. 1
Issue 40
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Issue 39
May 7, 2008
Vol. 1
Issue 39
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Issue 38
April 29, 2008
Vol. 1
Issue 38
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Issue 37
April 23, 2008
Vol. 1
Issue 37
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Issue 36
April 16, 2008
Vol. 1
Issue 36
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Issue 35
April 9, 2008
Vol. 1
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Issue 34
April 2, 2008
Vol. 1
Issue 37
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Issue 33
March 26, 2008
Vol. 1
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Issue 32
March 19, 2008
Vol. 1
Issue 35
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Issue 31
March 12, 2008
Vol. 1
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Issue 30
March 5, 2008
Vol. 1
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Promotions: The Move To Always On-Deal Brands
A drug which the retailers cannot get enough of
The in-store promotion goes from strength to strength as retailers and manufacturers increase in-store and on-pack promotions.
Maximising promotional effectiveness in these categories is key to brand survival. Entering these categories with new products is even harder.
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FMCG News Update
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Historic Brewery Shuts
There has been a brewery on the site in the city since 1822
Drinks giant Carlsberg is planning to close a historic brewery in the UK with the loss of 170 jobs, it has announced.
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The Birth Of An Independent Product To Listing
Now the real battle is on
'2 lucys no sweat onions' soffritto - it is the Spanish and Italian word for a slow cooked onion sauce base.
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Unilever Set To Meet Targets
"We are yet to see any of the anticipated weakness in developing and emerging markets, which is positive for Unilever."
The consumer goods giant Unilever has revealed it expects to deliver improved underlying revenues this year, as it posted buoyant third-quarter sales and profits.
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Just Say No To Promotions
The spiral of declining margins
To the outside world the major supermarkets continue to function without any noticeable side effects from their habit of using bogofs (buy one get one free) and other equally addictive promotional tools. But they would dearly like to kick the problem.
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Hazeldene Turns Over A New Leaf
The new brand identity communicates the core business values
Hazeldene, one of the UK’s leading supplier of prepared salads, has relaunched under a fresh new identity, after a significant brand review.
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P&G To Hike It's Prices
Unprecedented" foreign exchange volatility
Get ready to pay more for Pampers diapers, Charmin toilet paper, Ivory soap and Olay skin care products. Procter & Gamble, the world's largest consumer goods company, said it was facing "unprecedented" foreign exchange volatility in emerging markets and would have to respond with further price increases.
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Lower Growth Undermines Tesco
No positive news from Tesco for some time to come
Shares in Tesco came under pressure after analysts at Société Générale said that the supermarket giant had lost its safe-haven status.
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Go (Fair Trade) Nuts With Harry Hill
Look out for Harry’s Nuts!
Harry Hill, a long term supporter of Fairtrade, has come up with the idea for his own Fairtrade salted peanut product and approached 100% Fairtrade nut company Liberation to manufacture and market the brand.
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RETAIL
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Down The Aisle... ABF's Profits Up
Associated British Foods, PepsiCo UK, Alliance Boots, Arla Foods, PepsiCo
Allied Bakeries subsidiary capped a strong performance by manufacturing giant Associated British Foods - to offset increased costs at its European sugar business.
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Out To Launch... Lurpak Launches Mini Me
Lurpak, Mrs Crimble’s, Lee Kum Kee, Alpro soya, Simple Simon’s, Grove Fresh, Merchant Gourmet, Kettle Chips, Ebro Puleva, Codorníu, Twinings, Divine Chocolate, Yazoo, Amisa
Lurpak, has launched a unique 50g Slightly Salted Mini Block which the company believes will fill a gap in the market for smaller packs of butter and help consumers reduce food wastage.
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Supermarket News... An Alternative To Supermarket Shopping
FoodariDirect.com, Asda, Sainsbury'sTesco, Tesco's, Waitrose's, Asda
FoodariDirect.com , in partnership with Bank Farm, want to change the way people shop, supporting local farming and ensuring that there is consideration for the environment.
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Beverage Bulletin... First Of Its Kind In The World- Versus And Arniston Bay Pouches
The company of wine people, English sparkling wine, Miller Beer, Blavod Extreme Spirits, Pepsi Raw, Burn Stewart Distillers The Feel Good Drinks Company, Minimum pricing, Southern Comfort, Wine and Sp
The company of wine people have produced the ideal solution for people who enjoy an outdoor lifestyle and do not want to be hassled with carrying the empties, and is also ideal for informal functions or parties.
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Up The High Street... 450 Jobs Cut Off From Nokia
Nokia, Inditex & Primark, Marks & Spencer, Marks & Spencers
Nokia is axing up to 450 jobs across sales and marketing as part of a reorganisation of the company.
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Green Room... British Sugar First With PAS 2050
British Sugar, Recycling & precycling
The UK’s British Sugar has become the first sugar company to use a new method to certify the carbon footprint of its granulated sugar.
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INTERNET RETAILING
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Internet Retailing... Asda On-line
Asda, PepsiCo and Britvic
Asda is to make its daily non-food special online offers a permanent fixture after a trial over the summer helped push traffic on its site up 25%.
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MARKETING
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Movers & Groovers... Milk Link Appoints New Marketing Director
Milk Link, Procter & Gamble's, Supermarket, Rexam
Milk Link, the cheese and dairy producer, has appointed Hamish Renton to the new role of marketing director to spearhead its move into branded and licensed dairy related products.
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Sales & Marketing... Tesco Appoints Media Planner
Tesco, First Drinks Brands, Youngs, Yazoo, Bernard Matthews, Pernod Ricard, Boots
Tesco has reappointed Initiative to handle the supermarket’s £80m media planning and buying business across all channels in the UK and across all divisions of the company.
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Major Advertisers Vote On Key Issues
Poll conducted at the annual Masters of Marketing Conference in Orlando, Florida.
The Association of National Advertisers has released the results of a delegates' poll conducted at its annual Masters of Marketing Conference in Orlando, Florida. The event's theme was 'Growth', an apt concept given the current state of the world economy.
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TRENDS
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UK: Will 2058's Consumers See The £27 Loaf Of Bread?
Norwich Union warns against a nation of retirement regretters
As Britain's savings rate hits its lowest level for 50 years, Norwich Union, part of Aviva, is warning young people that they shouldn't let the credit crunch stop them considering their financial futures now - or they may face regrets in retirement.
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Emmi's Raclette And Fondue Reflect Autumn’s Biggest Food Trend: It’s Hip To Dip!
Consumers turn to comfort food
Emmi is Europe's leading provider of premium Swiss dairy products, and has a long history of producing first-class speciality cheeses, ideal for melting in fondue and Raclette. Both traditional dishes are experiencing a resurgence this Autumn as consumers turn to comfort food in the colder weather.
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