Annual unscientific picks for the best new products of the past year.

The power of Own Label has once again been demonstrated by Sainsbury’s, who’s Switch & Save campaign is rumoured to have decimated the sales of key consumer staples. Many brands are reporting sales drops of 50% or more. 

The Oxford Research Agency today reveals its new logo and strapline. The redesign represents the first change in the agency’s identity in its 26 year history.

Chris Sinclair, Joint MD of The Oxford Research Agency commented “Our new logo is the culmination of a six month programme of listening to feedback from our clients, developing our core equity and preparing for the launch of new initiatives. We are looking forward to the new possibilities for the agency as we go into 2009.”

Over the next few months several new initiatives are to be launched by the Agency. As always, FMCGeNews will bring you these developments first.

Following the research undertaken by The Oxford Research Agency, FMCGeNews is also updating its look. Your feedback is being used to update the content and usability of the newsletter, with enhancements feeding through over the coming months.

Satisfaction with the newsletter is already extremely high, and all improvements will be used to improve the already successful newsletter, delivered to over 4,500 people each week.

Any comments on the new logo for The Oxford Research Agency? Give Chris Sinclair a call on 01865 728272 or email chris.sinclair@tora.co.uk

Tim Mason has heard it all. Ever since the Tesco executive launched the supermarket giant's Fresh & Easy venture in America a year ago, analysts have accused him of missing sales targets by a mile, while unions pushing for negotiating rights have complained that staff morale has fallen through the floor.

Inflation is now dropping at its fastest rate for 16 years thanks to falling fuel prices.
 

It has become a commonplace that digital marketing will suffer less in a downturn than other, more conventional, forms.